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Profit more from your relationship: Learn about electronic commerce

Want to reach millions of new customers?

Can eCommerce work for you?

Individuals are looking to buy products and services on the Web and this customer base is increasing every day. Of the 76 plus million users online1:
  • 47% are college educated
  • 24% are professionals
  • 27% technical
  • 33% have household incomes of $75,000 or more

The amount of commerce conducted over the Web is estimated to exceed $400 billion by the year 2002, reflecting a 1997-2002 compounded annual growth rate of 103%2. Now isn't it time to put the Web to work for your business?

Opening an online store.
At its most basic, eCommerce is about giving your customers a way to quickly and easily purchase your products and services. But simply building a Web site is no guarantee that customers will come to it. You need to consider the following factors:
  • What's your competitive edge in the marketplace?
  • What's your online sales objectives?
  • How can you meet the unique needs of your online customers?
  • How can you ensure repeat visits to your online store?

These four steps will help you decide on establishing a presence on the Internet


Review several questions that will help determine if you are ready to take your business online


Use the Internet to create growth and cost saving opportunities for your business


Planning tips that will help you take your business online and potentially improve it's profitability


Learn about the options available to help build your Web site


1 Source: Internet at a Glance: Users, Iconclast, 11/1998
2 Source: IDC's Internet Commerce Market Model®, International Data Corporation, 1998

 

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