Individuals are looking to buy products and services on the Web and this customer base is
increasing every day. Of the 76 plus million users online1:
- 47% are college educated
- 24% are professionals
- 27% technical
- 33% have household incomes of $75,000 or more
The amount of commerce conducted over the Web is estimated to exceed $400 billion by
the year 2002, reflecting a 1997-2002 compounded annual growth rate of 103%2. Now isn't it time to put the Web to work for your
business? |
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At its most basic, eCommerce is about
giving your customers a way to quickly and easily purchase your products and services. But
simply building a Web site is no guarantee that customers will come to it. You need to
consider the following factors:
- What's your competitive edge in the marketplace?
- What's your online sales objectives?
- How can you meet the unique needs of your online customers?
- How can you ensure repeat visits to your online store?
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These four steps will
help you decide on establishing a presence on the Internet
Review several questions that will help
determine if you are ready to take your business online |
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Use the Internet to create growth and
cost saving opportunities for your business |
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Planning tips that will help you take
your business online and potentially improve it's profitability |
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Learn about the options available to
help build your Web site |
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1 Source:
Internet at a Glance: Users, Iconclast, 11/1998
2 Source: IDC's Internet Commerce Market Model®,
International Data Corporation, 1998
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